Green IT Back on the Rise?
Aug 19, 2009, in Biz-Tech 3.0, in CIO Insight Blogs.
http://blogs.cioinsight.com/biztech30/content/green_it/green_it_back_on_the_rise.html
Biz-Tech 3.0 blogger Brian Watson has been tracking Green IT for much of its on-again, off again way. He now feels it's reaching critical mass to become part of the landscape, something every self-respecting CIO has to at least be pretending to do something about. Of course, if they really know about it, they're already working with the CFO to make it real throughout not just their enterprise, but their supply chain.
The last person a CIO wants to hear about Green IT from is the CFO. (That line's from me, not from the article.) For the past three years, most green initiatives were extensions of CSR (Corporate Social Responsibility) campaigns, driven by Directors and CEOs. Now, the CFO grapevine is buzzing about the cost savings and efficiency gains of Green IT. CFOs are jumping onto that shiny new, solar-powered bandwagon. And that means Green IT is not just on the rise, it's here to stay.
My observation: How far can this CIO interest go, when 70% of CIOs don't pay their own electric bills? As much as they may want to reduce energy consumption, untill it's in their measurable objectives, how much can they really do?
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