Forrester Research's Doug Washburn asks, Does your CEO care about Green IT?
Survey results suggest that more than half of CEOs surveyed globally rate sustainability as "very important" to their firms' futures, and that green-driven firms have been 16% more profitable over the past 3 years.
Here's Washburn's kick in the butt: "While your CEO might care about green, they may not necessarily care about IT."
Wow! That's a big leap. It's based on Forrester's finding that only 16% of firms globally even mention green IT in their annual reports. So, they see Greening as a high priority, but don't see IT as a key path to achieving it.
This spells a big "uh-oh" for CIOs. Green IT is a big visibility-maker and money-saver. You're not doing it just for IT's sake, you're doing it to demonstrate what you can do-- for other parts of your firm, as well as for current customers and those you don't have yet.
Seize the day, and read the article, at http://www.zdnet.com/blog/forrester/does-your-ceo-care-about-green-it/459.
And to find the path Doug laid out for Green IT 2.0 a year and a half ago, visit http://www.forrester.com/rb/Research/rise_of_green_enterprise_primer_for_it/q/id/48085/t/2. (BTW, to get more than an excerpt costs $499. It is Forrester, after all.)
Showing posts with label Enterprise Sustainability. Show all posts
Showing posts with label Enterprise Sustainability. Show all posts
Sunday, November 21, 2010
Share your Green IT secrets, and don't stop there
Heather Clancy, in her ZD-Net.com Greener Pastures column, encourages IT folks to share their best stuff for the Uptime Institute's 2011 Green Enterprise Awards.
While it's called a Green Enterprise award, alas it is still just Green IT 1.0: Making IT Greener. Remember, that's just the appetizer. The main course is Green IT 2.0: IT Making Everything Else Greener.
Of course, IT should make itself Greener. Besides the environmental benefits, all those cost savings make it a total no-brainer. It's also rather self-absorbed and self-limiting to stop there.
The far greater impact comes when IT brings its tools, data, and systems thinking to the immense task of making whole enterprises, even whole industries, regions, and international systems, Greener. And, it greatly increases the CIO's strategic value to one's own enterprise.
Why stop at your own doorstep, when there's a world to benefit?
While it's called a Green Enterprise award, alas it is still just Green IT 1.0: Making IT Greener. Remember, that's just the appetizer. The main course is Green IT 2.0: IT Making Everything Else Greener.
Of course, IT should make itself Greener. Besides the environmental benefits, all those cost savings make it a total no-brainer. It's also rather self-absorbed and self-limiting to stop there.
The far greater impact comes when IT brings its tools, data, and systems thinking to the immense task of making whole enterprises, even whole industries, regions, and international systems, Greener. And, it greatly increases the CIO's strategic value to one's own enterprise.
Why stop at your own doorstep, when there's a world to benefit?
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